April 4, 2019 Program

April 04, 2019
7:30 AM to 9:30 AM
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Lovitt & Touche
1050 W Washington Street, 2nd Floor
Tempe, AZ 85281


Sales Compensation Formula Mysteries Solved

Registration Opens: Monday March 11, 2019

Registration Closes:  Tuesday April 2, 2019 @ noon

Event Pre-approved for 1.25 HR (General) HRCI  Credit and 1.25 SHRM-CP/SHRM-SCP Credit


About this meeting...

Where do sales compensation formulas come from? Sometimes, it seems like a mystery. Reading a sales compensation plan for the first time raises questions like, "How was that payout rate determined?" "How does that extra bonus work?" and "What's the math behind these numbers?" Attend this session to hear presenter David Cichelli explain how to build effective sales compensation formulas, avoid unintentional payouts and assess proposed incentive formula designs.


Our Guest Speaker

David Cichelli is a senior vice president in the Alexander’s Group Scottsdale office. He is also the firm’s Sales Compensation practice leader. David helps clients redefine and deploy go-to-customer solutions to ensure optimal revenue performance. Widely recognized by national professional associations and trade publications for his work in linking sales compensation to management’s objectives, David is a frequent speaker on sales compensation topics. David has been with the Alexander Group for over 20 years. His previous experience includes field sales support for an industrial chemical company and sales compensation practice manager for a large human resources consulting firm. David has a B.A. from Pennsylvania State University and an M.S. from Michigan State University.

ATRA's Meeting Format

7:30 – 8:00 AM – Register/Network with other meeting attendees; light breakfast
8:00 – 8:10 AM – HR Hot Topics, Announcements
8:10 – 8:15 AM – Legal Update presented by Snell & Wilmer
8:15 – 9:25 AM – Speaker Introduction & Educational Presentation
9:25 – 9:30 AM – Final Remarks & Door Prize Drawing

Thank you to Lovitt & Touche for providing the Meeting Space


Snell & Wilmer for providing the Legal Update



 The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program.  It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.

 Program Approved for 1.25 HR (General) Credits



 Class Approved for 1.25 SHRM-PDC Credits




$0.00 Members

$35.00 Guests