Board of Directors
Adriana Bettencourt
President
Adriana began her Compensation career after graduating from Arizona State University as a Corporate Accountant. Her accounting background helped get her foot in the HR door for a local healthcare organization. She is currently the Compensation Program Manager at Cadence Education. Adriana joined Arizona Total Rewards Association in 2014 and became a Program Committee member a year after joining. She took on the role of Program Chair in 2016 and oversaw the Program Committee for six years before being elected President. She is very excited to take on this new role and looking forward to helping ATRA continue to grow by offering a robust value and experience for its members.
Adriana began her Compensation career after graduating from Arizona State University as a Corporate Accountant. Her accounting background helped get her foot in the HR door for a local healthcare organization. She is currently the Compensation Program Manager at Cadence Education. Adriana joined Arizona Total Rewards Association in 2014 and became a Program Committee member a year after joining. She took on the role of Program Chair in 2016 and oversaw the Program Committee for six years before being elected President. She is very excited to take on this new role and looking forward to helping ATRA continue to grow by offering a robust value and experience for its members.
Sara Reinstein
Vice President
Sara Reinstein is the compensation manager at Sigma Foods. She has more than 20 years of experience in all aspects of human resources working in and managing compensation, employee relations, recruiting, policy development, mergers and acquisitions, employment law, training and development, performance management, organization development, benefits strategies and more. Sara has worked at national and international companies such as Discount Tire, Gannett and Avnet, and has a Bachelor’s Degree in Organizational Communications from Arizona State University. She is a Certified Compensation Professional (CCP) and is also a Certified DISC and Motivators Assessments Practitioner and a Change Management Practitioner. Sara holds professional memberships at WorldatWork, SHRM and has been a member of ATRA for five years, where she has served on the Marketing Committee and joined the board in 2020. Sara volunteers with youth and enjoys mentoring them.
Sara Reinstein is the compensation manager at Sigma Foods. She has more than 20 years of experience in all aspects of human resources working in and managing compensation, employee relations, recruiting, policy development, mergers and acquisitions, employment law, training and development, performance management, organization development, benefits strategies and more. Sara has worked at national and international companies such as Discount Tire, Gannett and Avnet, and has a Bachelor’s Degree in Organizational Communications from Arizona State University. She is a Certified Compensation Professional (CCP) and is also a Certified DISC and Motivators Assessments Practitioner and a Change Management Practitioner. Sara holds professional memberships at WorldatWork, SHRM and has been a member of ATRA for five years, where she has served on the Marketing Committee and joined the board in 2020. Sara volunteers with youth and enjoys mentoring them.
Sheila Krueger, CCP
Past President
Sheila snuck into HR through the technology door. Having perfected the RFP process for HRIS selection and installation, she just stayed in the HR department after the installation. Over the next 20 years, she achieved a broad level of experience in HR, focusing on the Total Rewards areas, including compensation, benefit, wellness, communication, and retirement accounts. The technical aspect of HR continues to be important in her work, and her MBA focused on Technology Management. Communicating the HR narrative has become her superpower. Sheila previously served as the President for ATRA, helped transition the ATRA website from paperclips and duct tape to its new platform, and is also a World at Work member, with a CCP certification. She worked at Zoom during the height of the pandemic and lived to tell the tale. She now owns The Benefits Bungalow, a consulting firm.
Sheila snuck into HR through the technology door. Having perfected the RFP process for HRIS selection and installation, she just stayed in the HR department after the installation. Over the next 20 years, she achieved a broad level of experience in HR, focusing on the Total Rewards areas, including compensation, benefit, wellness, communication, and retirement accounts. The technical aspect of HR continues to be important in her work, and her MBA focused on Technology Management. Communicating the HR narrative has become her superpower. Sheila previously served as the President for ATRA, helped transition the ATRA website from paperclips and duct tape to its new platform, and is also a World at Work member, with a CCP certification. She worked at Zoom during the height of the pandemic and lived to tell the tale. She now owns The Benefits Bungalow, a consulting firm.
Judith L. Clinton, CCP, SPHR
Secretary/Treasurer
Judy has over 20 years of experience in Human Resources and Compensation, which has enabled her to successfully design and implement HR and compensation processes aligned with company missions and values in for-profit, not-for-profit, start-up, retail and manufacturing organizations. She is currently the Manager of Compensation for Phoenix Children’s Hospital, which encompasses a population of 3,500 employees. Judy holds a Bachelor’s Degree in Education from the University of Cincinnati and has completed post-graduate work in Human Resources and Business Management. She holds the CCP and Lifetime SPHR designations. Judy is a founding member of ATRA and has served as the Secretary since its inception. She is a current member of WorldatWork and SHRM.
Judy has over 20 years of experience in Human Resources and Compensation, which has enabled her to successfully design and implement HR and compensation processes aligned with company missions and values in for-profit, not-for-profit, start-up, retail and manufacturing organizations. She is currently the Manager of Compensation for Phoenix Children’s Hospital, which encompasses a population of 3,500 employees. Judy holds a Bachelor’s Degree in Education from the University of Cincinnati and has completed post-graduate work in Human Resources and Business Management. She holds the CCP and Lifetime SPHR designations. Judy is a founding member of ATRA and has served as the Secretary since its inception. She is a current member of WorldatWork and SHRM.
Adolfo Esquibel
Director - Membership Chair
Adolfo is a seasoned Compensation professional with 15+ years of experience designing and implementing innovative compensation and analytical solutions across multiple industries. With expertise in base salary structures, market benchmarking, and performance-based incentive programs, Adolfo is well-versed in leveraging advanced analytics and reporting tools to measure plan performance, support decision-making, and drive business results. A recognized expert in administering salary surveys and guiding annual merit pay initiatives, Adolfo brings a meticulous and data-driven approach to Total Rewards leadership. Educational credentials include a Master of Business Administration from Arizona State University's W.P. Carey School of Business and a Global Leadership Certificate from Thunderbird School of Global Management.
Josie Becerra
Director - Marketing & Communications Chair
Josie Becerra is an Advanced Compensation Analyst at GDMS, focused on business health by being competitive in the marketplace while finding the right fit for the business needs. Josie’s experience includes benchmarking, market research, equity, incentive programs, compliance, relationship development, and working with all walks of life. Her passion is in determining a value and plan that will translate to improved retention and smoother succession planning. Josie earned a Master’s degree in Business Administration from Grand Canyon University and a Bachelor’s degree in Human Resource Management from University of Maryland. She holds the CCP and SHRM-CP designations and memberships with WorldatWork, Society for Human Resource Management, and Arizona Total Rewards Association. Josie is excited to learn and bring her experience to the new role of Communications Chair with ATRA.
Josie Becerra is an Advanced Compensation Analyst at GDMS, focused on business health by being competitive in the marketplace while finding the right fit for the business needs. Josie’s experience includes benchmarking, market research, equity, incentive programs, compliance, relationship development, and working with all walks of life. Her passion is in determining a value and plan that will translate to improved retention and smoother succession planning. Josie earned a Master’s degree in Business Administration from Grand Canyon University and a Bachelor’s degree in Human Resource Management from University of Maryland. She holds the CCP and SHRM-CP designations and memberships with WorldatWork, Society for Human Resource Management, and Arizona Total Rewards Association. Josie is excited to learn and bring her experience to the new role of Communications Chair with ATRA.
Sheryl Gomez
Director - Programs Chair
Sheryl has over 20 years of experience in Human Resources. She started her career with a Bachelor’s degree in Psychology from San Francisco State University. She worked in HR/Talent Acquisition for a number of years before transitioning to Compensation. Sheryl has experience in a variety of industries including Healthcare, Mining/Industrial, Financial Services and Education Services. She is currently a Senior Compensation Consultant at Banner Health. Sheryl has been volunteering on the ATRA Marketing & Communications committee for the last year. She looks forward to continuing to contribute to ATRA’s success in enhancing knowledge and networking opportunities in our community.
Sheryl has over 20 years of experience in Human Resources. She started her career with a Bachelor’s degree in Psychology from San Francisco State University. She worked in HR/Talent Acquisition for a number of years before transitioning to Compensation. Sheryl has experience in a variety of industries including Healthcare, Mining/Industrial, Financial Services and Education Services. She is currently a Senior Compensation Consultant at Banner Health. Sheryl has been volunteering on the ATRA Marketing & Communications committee for the last year. She looks forward to continuing to contribute to ATRA’s success in enhancing knowledge and networking opportunities in our community.
